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Dive into Luxury Indulge in the Comfort of Merino Wool Rugs. Shop Collection Handmade AtlasBerber
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Beni Mrirt Rugs At Your Finger Tips

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Our jewelry is manufactured in our state-of-the-art workshop.

Every Day Essential

The crown of diamonds makes this ring appear even larger.

World Beneath Your Feet

Our Beni Mrirt rugs are cultural treasures crafted exclusively in Morocco’s M’rirt region. Made from premium Middle Atlas wool, handspun by skilled Amazigh women, they offer natural softness, strength, and unmatched quality while honoring Morocco’s rich traditions.

Alukas is my favourite store
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Donald Duclk
Beautiful products
Beautiful clothes. I always get complements. Good quality and items wash well. products and designs and such great.
- Niamh Oxley
Lovely products
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Mary Green

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